INTERVIEW: HomeZada launches for homeowners, partnership opportunities on horizon
Co-Founder discusses marketing strategy, developing approach for creating alliances
February 7 2012 - This article originally appeared in DailyVista, reproduced with permission.
A new company is taking advantage of the exploding number of consumers using cloud-based Web and mobile applications to help homeowners manage their property.
El Dorado Hills, Calif.-based HomeZada, which launched towards the end of January at the Northern California Home and Landscape Expo, allows homeowners to manage their home information in one online solution via the Web or mobile applications on the Android and the iPhone/iPad.
The company's technology provides homeowners with more than 150 maintenance, yard work and special cleaning occurring checklists, and features a template of more than 45 common home improvement projects that users can add, delete or personalize to their needs.
The platform also manages photos, receipts, warranties, owners' manuals and fix equipment and materials assets. In addition, homeowners can save intelligent bookmarks as shopping choices and document purchases to instantly update their home inventory.
Users can sign up for an essentials package for almost $10 per month or $99 per year, or a premium package for almost $15 per month or $149 per year.
Co-Founder John Bodrozic told DailyVista that he was inspired to create HomeZada when his new house was damaged and he had to replace equipment earlier than necessary due to lack of regular maintenance.
"Moving to a new area and with newer home equipment required us to gather more knowledge on how to properly take care of our home," he said. "We thought why isn't there an online system with our personal property calendar that automatically alerts us to the things we needed to do to maintain our home and the recommended frequency of conducting these maintenance routines."
In its launch year, Bodrozic said HomeZada is focused on reaching innovative and early adopter homeowners who are comfortable managing various aspects of their lives - like investments, money, travel shopping and entertainment - with cloud-based solutions.
Initially, marketing is being focused online via ads, SEO, social and appropriate PR elements. The company already has an extensive social media presence through Facebook, Twitter and its YouTube channel.
The company's "Zen of Zada" blog is also designed to provide rich content to homeowners on various aspects of managing a home.
"There are many categories of information we aim to provide the market from maintenance, to yardwork, to preparing yourself if something bad happens to your home, as well as financial management of projects," he continued. "Our YouTube site is designed to give people training guides and instructional tips on how to get the most out of the system. Our Twitter and Facebook sites are more fun and casual about engaging in various topics that home enthusiasts love to talk about."
Longer-term, offline media buys are part of HomeZada's marketing strategy, but our source said it's too early to discuss these plans.
Bodrozic stated that HomeZada is also interested in engaging in partnership opportunities with businesses that already have relationships with homeowners. He agreed that there are many opportunities to form alliances in this space, adding that the company is currently developing its approach in this area.
HomeZada currently works locally in the Northern California market with Mallory and Associates, and utilizes Perry Communications for national media outreach.