Digital Native Millennials to be Largest Segment of Homebuyers in 2015 and New Platform Lets Agents Engage With New Wave of Clients
Sacramento, CA – January 28, 2015 – HomeZada announced today the first homeowner lifecycle platform for real estate agents to better serve the next generation of buyers and sellers.
Digital savvy millennials will become the largest segment of homebuyers with 42 percent wanting to buy a home in 2015 compared to 31 percent of Gen Xers, according to Forbes. Nearly half of this new generation of buyers is looking to use the Internet to save costs and enter the real estate process without an agent, according to the 2014 Survey of Home Buyers and Sellers. The HomeZada platform lets real estate agents reach these buyers and sellers by offering them a modern solution for the entire lifecycle of the home.
Now agents can provide clients with an in depth online marketing strategy of all the home’s features with photos and documents for their sellers and give homeowners an easy to use application to manage their home moving forward, all on a single, cloud-based platform. Agents now have the ability to engage clients directly throughout every step of the buying, owning and selling cycle. By modernizing their strategy agents can win more listings, build confidence with potential buyers and develop long-term client loyalty.
The HomeZada Platform offers agents three key pieces:
HomeZada Professional allows agents to create properties and upload unlimited photos, documents and embed videos. Agents can build their online branding info as well as publish “Zada Listings” and provide gifts of consumer accounts for the new homeowners.
Zada Listings are publicly displayed to potential buyers with a room-by-room tour of all interior and exterior features as well as property documents, completed home improvement projects and maintenance schedules. A unique URL is created for each Zada Listing offering the listing agent leads and the page can also be shared via email and promoted on various social networks. View a sample Zada Listing.
HomeZada for Homeowners is where the new homeowner has their own private account with all the data about the home, as well as applications to manage their home maintenance, home improvements, home inventory and home finances. The agent’s online branding ad is displayed to the homeowner as they use the application.
“Consumers are demanding more from their real estate providers. They need more involvement and more engagement with their agents. The HomeZada Professional platform gives agents the ability to elevate their service into a consultative role of a trusted advisor as opposed to just focusing on the transaction”, said John Bodrozic, co-founder of HomeZada. “HomeZada provides an extensive set of digital information online about a home, dazzling sellers in the marketing approach and at the same time, deeply engaging potential buyers both before and after a showing. Agents are able to develop a loyal, long-term client base leading to more referrals and repeat business,” said Bodrozic.
When a home closes, the buyer transitions to homeowner who needs simple yet powerful applications to manage their largest financial asset. HomeZada Professional allows real estate agents to meet both of these needs on a common platform, which then increases the individual value that agents can provide their clients.
HomeZada is a digital home platform that manages the information during the entire homeowner lifecycle including owning, selling and buying a home. The cloud-based solution helps people save money, improve the value and be better organized in managing their largest financial asset. A Professional version provides real estate agents, builders, and home service providers the ability to improve and differentiate their service and build long-term client loyalty for increased retention and referrals.
HomeZada, Zada and the HomeZada icon are registered trademarks of HomeZada, Inc. All other trademarks and product names are the property of their respective companies.
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